If we determine that a review submitted to a business is false, there are several consequences for that:
- A business's ranking in the Tripadvisor Popularity Index may drop. As a result, the company will appear later in the list of similar companies, for example, the company may appear on the fourth page of the results page instead of the first page.
Details of the rankings will be processed on a case-by-case basis and are proprietary.
- The company will lose recognition in the form of a TripAdvisor Travellers' Choice Award, Top 10 list, and press release.
- A prominent red penalty notice may appear on the company's details page, indicating that the company's review is suspicious. Because travelers will learn what they need to know to protect themselves and make the best choices from this notice, we will only issue such warnings and will not remove businesses from our site entirely.